Pantone 448c

It’s called Opaque Couche and is probably the worlds ugliest colour and maybe in short a colour that your brand perhaps doesn’t want to be associated with.

The UK is planning to be using this colour as the sole colour that forms the basis of cigarette packaging.

Yep, it’s not an attractive colour but then smoking isn’t that attractive either. I’m trying to describe it to a few people, it’s kind of like a sludge, tar, incorrectly printed four colour green/brwon. It is however, perfectly suited to its task, so proving that even those unloved colours have their day.

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